Graphic Design, Branding, and Illustration
Graphic Design, Branding, and Illustration

This project explores the creation of memorabilia and souvenir items inspired by the fictional Rum Reef Bar. The brand experience is expressed through a curated selection of merchandise, including syrup bottles, a rum bottle, T-shirts, collectible coasters, a recipe book, and promotional posters.

The project began with the development of a strong brand identity. This process included creating a color palette, outlining the brand’s core requirements and characteristics, and defining the overall mood, aesthetic, and visual direction.

All artwork and illustrations featured throughout this project were hand-drawn in Procreate and then refined and finalized in Adobe Illustrator.

A series of rough sketches were developed to visualize and refine ideas before moving into final production. This T-shirt sketch is an example of the early concept work that helped shape the finished design.






Brochure card for trade shows





This project focused on developing an elevated, sophisticated skincare brand based in Paris and targeted toward an older female audience. To reflect the brand’s refined aesthetic and appeal, I selected timeless typography and a mature color palette that convey elegance, luxury, and enduring beauty.



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